Beautyworld Middle East reports on the green and halal beauty trends that are driving growth in the global beauty and personal care landscape.
During the first Beautyworld Middle East Networking Event, Dr. Iyad Hijjawi, Senior Consultant, Euromonitor International gave an overview of the region’s beauty and personal care market highlighting the latest trends in the global marketplace as well as how they are impacting the regional landscape.
In this blog we take a look at his key takeaways from the event, which had a clear focus on trends and development in the green and halal beauty sectors.
The figures
According to Euromonitor research global sales in the beauty and personal care market in 2017 are expected to reach USD 465,000 million (mn). This is predominantly driven by markets in Asia Pacific, North America and Western Europe. Middle East and Africa (MEA) is also registering growth with sales expecting to exceed USD 31,000 million (mn) this year (2017), up 4.5 percent on 2016.
Dr. Hijjawi indicates that global sales in halal beauty products will nearly double between 2017 and 2022 from USD 27 mn to USD 55 mn, a trend largely driven by a growing Muslim population.
Green beauty
Looking at the latest trends in the green beauty movement, Hijjawi highlighted the increasing demand for natural, sustainably produced products. This is driven by environmental and societal factors such as animal welfare, water efficiency and recycling as well as people and their values which factors in ingredients, the manufacturing process and religious values, to name a few (see graph/table).
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Environment and Society
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People and Values
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Animal welfare
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Ingredients
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Water efficiency
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Manufacturing processes
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Recycled or recyclable packaging
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Religious values
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Fair trade
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Clean label
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Sustainable sourcing
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Anti pollution
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Source: Euromonitor International
Hijjawi explained, “Responsible consumption is evident in the quest for organic formulations, sustainable sourcing, water-efficient solutions and reusable packaging. Discerning consumers also seek out a fair price-value equation. Premium labels can no longer rely on their name.”
According to Hijjawi, this green beauty trend that initially started with increased demand for natural products has now also extended to include clean labels, ethical credentials and sustainable sourcing. Consumers now scrutinise not only safety and efficiency, but also ethical considerations in a product’s development. This has become increasingly pertinent as Generations Y and Z gradually outnumber Baby Boomers and information surrounding products’ ingredients, packaging and manufacturing processes is becoming increasingly accessible.
Halal beauty and other influencing trends
Next to Asia, the Middle East region shows the highest preference globally for green beauty. Recognising this trend, manufacturers of halal beauty products are now also putting more emphasis on their green beauty credentials as they seek to further penetrate their Asian and Middle Eastern markets which feature large Muslim populations.
During the networking event, Hijjawi also touched on other trends influencing the global beauty and personal care market, including:
• Digitalised lifestyles
• Holistic wellbeing
• Asia Pacific’s younger and vast demographic
• Personalised solutions, augmented reality and smart diagnostics
• E-commerce as a distribution channel
• Premiumisation among mass brands
He explained how health-based industry cross-pollination, green, clean and sustainable consumption, personalised product experiences, digital engagement and alternative distribution models were having a significant impact on the global beauty and personal care landscape.
The Beautyworld Middle East networking event is a quarterly session providing industry professionals another unique business platform for reaching out to fellow professionals. The session provides insights into some of the latest trends which are helping to shape the global beauty and personal care landscape.
For those that can’t make these networking sessions, be sure to subscribe to our blog where we will provide key takeaways and statistics.