Make-up Becomes Key Driver of the Middle East’s Beauty Market

Make-up Becomes Key Driver of the Middle East’s Beauty Market

Find out how the make-up market in the Middle East is performing.

Despite a slowing beauty market in the Middle East over the last year, the make-up segment in the region is seeing good growth, as is the case in many other countries around the globe. Several factors are contributing to this growth. Not least are cultural c... Read more...

How MEA beauty traditions helped shape global cosmetics industry

How MEA beauty traditions helped shape global cosmetics industry

Where did cosmetics originate? We take a look at how traditions from the Middle East and Africa (MEA) have influenced the global cosmetics industry

Archaeological evidence of the use of cosmetics dates back to the Ancient Egyptians who were believed to have applied different natural ingredients to protect the skin from the intense desert sun. From the use of kohl for eyeliner to protect eyes from the de... Read more...

Connected Innovations Customising the Beauty Experience

Connected Innovations Customising the Beauty Experience

How digital technology is revolutionising the beauty experience and driving demand for customised products and services

The connected nature of today’s online world and the millennial consumer has changed the way people shop for beauty and personal care products. The purchasing process is increasingly knowledge based and customisation is the latest buzzword. Today’... Read more...


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