Welcome to Beautyworld Middle East blog page

21/02/2018

Beauty and Personal Care Gets “SMART”

Everything at the touch of a button. Beauty and personal care industry looks to smart diagnostics as innovation and personalisation reign supreme.

In today’s connected world consumers want instant gratification, particularly as generations Y and Z, accustomed to having everything at the touch of a button, begin to outnumber baby boomers. In the beauty and personal care arena, purchases are increas... Read more...

14/02/2018

Packing a Punch: Beauty and Personal Care Packaging Solutions

From convenience and sustainability to product integration, Beautyworld Middle East takes a look at the latest packaging solutions and trends in the beauty industry.

In today’s fast-paced world, business is becoming increasingly competitive and brands must really stand out from the crowd if they are to succeed. Within the beauty and personal care sector packaging, distribution, formulation and marketing are all equa... Read more...

31/01/2018

MEA: Growth Opportunities In Men’s Grooming

Men’s grooming is a challenging growth market in the beauty and personal care sector. What are the potential growth opportunities in MEA’s men’s grooming category?

The men’s grooming category has always been a slow-moving one in terms of market growth, with a small number of multi-nationals dominating the sector. While Middle East and Africa MEA is known as one of the fastest growing regions for the overall beauty... Read more...

24/01/2018

Is Amazon Changing The Way We Shop For Beauty Products?

A blog on the latest way Amazon is shaping the retail landscape within the health and personal care category.

How Amazon is shaping the retail landscape is already a major topic of debate across most sectors as retailers scramble to keep up with the way today’s consumers make purchasing decisions. The giant e-commerce company is taking the online sales world by... Read more...

17/01/2018

Disrupting Traditional Norms Helps Shake Up Men’s Grooming Category

Beautyworld Middle East takes a look at how progressive marketing campaigns are helping to evolve the men’s grooming industry.

According to research from Euromonitor International, men in the Middle East spent USD 662 million mn on grooming products in 2015 alone. They estimate that this will grow by 25 per cent to reach USD 829 mn in 2019. This growth was also reflected at this year... Read more...

20/12/2017

The Rise of Halal Cosmetics in Saudi Arabia

Dr Iyad Hijjawi, Euromonitor International and Mr. Karan Chechi, from TechSci Research shared valuable insights and market data on the halal cosmetics market.

The Beautyworld Middle East Networking Event is a unique opportunity outside of the annual exhibition to meet industry leaders and forge valuable connections from across the beauty and personal care industry. The inaugural networking event which took place ... Read more...

18/12/2017

Trends and Developments in MEA’s Women’s Cosmetics Market

Insightful facts and figures surrounding MEA’s women’s cosmetics market and the key factors driving its growth.

According to a recent report from Beautyworld Middle East’s research provider TechSci Research, the Middle East and Africa MEA women’s cosmetics market which includes skincare, haircare, fragrances and colour cosmetics has enjoyed a period of cons... Read more...