“It’s the humidity”: Product Tailoring for the Hair Care Industry

“It’s the humidity”: Product Tailoring for the Hair Care Industry

Humidity can wreak havoc on hair. With the upcoming Middle East summers, hair care manufacturers can target their product offerings to combat frizz.

When Monica of famous American comedy Friends visits Barbados, it results in her usually sleek hair taking on a life of its own and turning into a ball of frizz. Monica tries to defend the state of her hair and is eventually left crying out in exasperation to... Read more...