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8 - 10 May 2018, Dubai

Review Beautyworld Middle East 2017

The best in the beauty business.

Beautyworld Middle East 2017-Day 1 Video 2017
Day 1 Show Highlights
Beautyworld Middle East 2017-Day 2 Video 2017
Day 2 Show Highlights
Beautyworld Middle East 2017-Day 3 Video 2017
Day 3 Show Highlights

A bevy of beautiful people shared the stage with regional traders, professionals, and international manufacturers, as the Middle East’s largest beauty and wellness exhibition concluded in spectacular style.

Beautyworld Middle East 2017, which took place at the Dubai International Convention and Exhibition Centre, attracted 42,012 visitors from 135 countries, and featured 1,570 exhibitors from 57 countries.

Spanning 55,000sqm, the three-day event’s 11.5 per cent increase in size year-on-year was duly matched by a 12 per cent growth in visitors, with throngs of spa and salon professionals, hairstylists, makeup artists, importers and exporters out in force, sourcing inspiration and the latest products displayed by the biggest brands in the global beauty business. 

Beautyworld Middle East continues its double-digit growth trajectory in remarkable fashion, as ten show highlights shared the spotlight with more than 100 product launches across the six product sections.

The 22nd edition of the annual showcase was a mix of glamour and serious business in equal doses; models graced catwalks presenting the latest makeup and hair trends from the likes of Hollywood hair artist Guy Tang at one end of the exhibition’s vast expanse, while across the other, European premium skincare manufacturers or makers of niche perfumes were striking deals with regional distributors and high-end retailers.  

Mark our next show dates in your calendar: 8 – 10 May, 2018