Nail It! by OPI is a series of seminars and workshops culminating in a nail competition.

Brough to you by Beautyworld Middle East in association with OPI, the nail competition is for the best professionals in Nail Enhancements, Manicures and Nail Art. 

During the three day seminar international experts from the fields of beauty and cosmetics will deliver presentations on the latest innovations and trends from all realms of the beauty industry.

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Christian Dietrich will deliver his insights on new trends in the wellness spa design.  Working for Technogym, Dietrich runs the joint venture between Technogym SpA, Italy and Wellness Solution in the UAE, distributors of all Technogym products in the region.  Technogym has been the leading producer of fitness and wellness equipment for the last 25 years and is a world leader in the design of fitness equipment for fitness facilities, hotels, spas, rehabilitation centres, corporate gyms, universities, professional sports facilities, private homes and beyond.  Their products and services aim to achieve wellness through physical activity.  

On behalf of Salon Educators, Steve Turner will deliver a captivating presentation on The Perfect Salon to the leading salons in the region.  Steve, the artistic director for Salon Educators has over 20 years experience in the hair care industry.  He contributes his passion and dedication to crafting new approaches to hair and moves seamlessly from trade to consumer work.  His hard working ethos carries over into an enthusiasm for everything he does and a boundless passion for life.  His energetic nature will ensure an excellent presentation.

The Middle East is a key marketplace for halal cosmetics and beauty products.  Recently there has been increasing customer awareness on the need for halal cosmetics and beauty products.  Presenting during Beautyworld Middle East will be Ms Layla Mandi from OnePure Halal Beauty.  OnePure Halal Beauty features a range of trend-setting skincare products created specifically from 100% halal tested ingredients.  Ms Layla’s presentation will give an insight into the halal market in the Middle East and the latest trends and innovations in this emerging field.

Tim Hawkins, also from Technogym will give a workshop on exercises to help you look years younger.  This must attend workshop will give you all the tips you need in order to work towards a younger body.  Tim specializes in a unique form of physical stretching and therapeutic exercise to assess and correct postural imbalances. Coupled with his formal training he has over 15 years practical experience. Utilizing scientifically backed and field tested techniques Tim has helped thousands achieve positive life changing results.  He is a recognized speaker with an expert knowledge of nutrition, supplementation and exercise. 

On the final day of Beautyworld Middle East, visitors will have the chance to catch Tim once again as he gives a workshop on flexibility to avoid aging.  Again, this workshop will be replete with lots of tips and techniques to a more flexible you.

Throughout her early 20s Asana Askarian experienced the gradual thinning of her hair. As a business woman her appearance and self confidence were slowly diminishing as she tried desperately to hide her hair loss. Asana’s hair loss is genetic and unlike men the options for fighting female hair loss are limited. She is now focusing her attention and research on this ever growing problem to help men and women regain their confidence and beauty. Her presentation will cover the reasons for hair loss, products currently on the market and how salons and spas can be a part of their client’s hair loss solutions.