The largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East
On the world stage, few trade events can match the impact and influence of Beautyworld Middle East on the beauty industry, where thousands of forward-thinking business visitors come together to look for products and services that global exhibitors have to offer. Over the 21 long and fruitful years since its inception, the exhibition has evolved steadily – but surely – into a one-stop representation of the global beauty, hair, fragrance and wellness industries for the Wider Middle East region, and has played a pivotal role in their growth and development.
The show is of notable pedigree, organised by the Messe Frankfurt group, one of the leading trade fair organisers in the world with a presence in more than 150 countries around the globe.
Note: Trade only. Children below the age of 16 will not be allowed inside the exhibition hall